HubSpot
Keep contacts and deals in sync between Kalumma and HubSpot
Media
Description
Connect HubSpot to Kalumma to keep contacts, companies, and deals aligned across both systems. Records stay consistent, so your team works from current CRM and marketing data without switching tools or re-entering information. Choose which records to sync and in which direction, and let updates flow automatically. Setup is guided, so most teams can connect and configure without engineering help.
Benefits
One current view
Your team works from up-to-date CRM and marketing data without switching tools.
Less double entry
Records stay aligned automatically, cutting manual re-keying.
Flexible for your setup
Direction and field mapping adapt to how your HubSpot is configured.
Testimonials
"Contacts and deals match across both tools now. No more reconciling two versions of the truth."
Marketing operations lead
B2B SaaS
"Choosing sync direction per record meant we kept our process instead of bending to the integration."
RevOps manager
Mid-market
Features
Email Marketing
Create co-marketing campaigns using Crossbeam overlap data to build ''better together'' partner programs.
Automation
Trigger follow-up tasks for sales reps in based on overlap updates in Crossbeam.
Personalized Tagging
Organize overlapping partner contacts using Tags into personalize and target key accounts.
How it Works
Once connected, Kalumma and HubSpot keep shared records in step. Contacts, companies, and deals flow between the systems based on your sync preferences, so a change in one place is reflected in the other. You choose which records participate and whether sync runs one-way or two-way. Teams that want more control can use the connection to reflect Kalumma activity against HubSpot records or trigger follow-up. Configuration is handled through a guided setup with documentation, so you can connect records, map fields, and set preferences without writing code.
Integration Diagrams
Data
Contact
Contact
Account
Account
Deal
Deal
Data
Contact
Contact
Company
Company
Deal
Deal
FAQ
You choose which HubSpot records — contacts, companies, deals — to include during setup.
You choose during setup, so data moves the way your process requires.
No. Setup is guided with documentation; most teams connect and configure without engineering help.
Field mapping and matching during setup are designed to keep records aligned rather than duplicated.
Yes. You select which records sync and in which direction, so only intended data moves.