# Google Analytics
> Integrate Kalumma with Google Analytics for enhanced web analytics.

Canonical page: https://ecosystem.kalumma.io/partners/google-analytics
Marketplace: Kalumma Marketplace
Last updated: 2026-07-31
Logo: https://assets.partnerfleet.app/dsy650x8mcbqgy5msj1dwf6aa31z

## At a glance
- Categories: [Marketing & Analytics](https://ecosystem.kalumma.io/t/categories/marketing)
- Pricing: Included, Team, Advanced, Free trial
- Rating: 3.9/5 (14 reviews)

## Call to actions
- **Contact Us** — submit the contact form on https://ecosystem.kalumma.io/partners/google-analytics

## Screenshots
- ![Google Analytics](https://assets.partnerfleet.app/m3g9jpldtvyykobtibh09p7cy9w6)
- ![Google Analytics](https://assets.partnerfleet.app/704qpqaormphcxs5b2m27dy9oed6)
- ![Google Analytics](https://assets.partnerfleet.app/39mjsvph19zuzhfmxm27nzt85oe5)

## About
Connect Google Analytics to Kalumma to bring web and product usage data alongside your records. Key metrics and events flow into Kalumma, so your team can see engagement in context instead of switching to a separate analytics tool. Choose which properties and metrics to include, and keep the view current as data updates. Setup is guided, so most teams can connect and configure without engineering help.

## Benefits
- **Insight where you work** — Engagement data sits alongside records, no tool-switching to check activity.
- **Faster signal to action** — Activity in context helps teams act on engaged accounts sooner.
- **Focused reporting** — Selecting relevant metrics keeps the view meaningful, not noisy.

## Testimonials
- ""Seeing product usage next to the account means we reach out when engagement actually signals interest."" — Growth lead, B2B SaaS
- ""The metrics we care about show up in context. Less tab-switching, faster reads."" — Marketing analyst, Mid-market

## Features
- **Metric sync** — Bring selected Google Analytics metrics and events into Kalumma automatically.
- **Property selection** — Choose which properties and metrics to include so you see only what's relevant.
- **In-context engagement** — Surface usage data against your records instead of a separate dashboard.

## How it Works
Once connected, Kalumma pulls in the Google Analytics metrics and events you select, so usage data sits alongside the records your team already works with. You choose which properties and metrics participate, and the view updates as new data comes in. Teams that want more control can use the connection to surface engagement signals against accounts or contacts, or to trigger follow-up based on activity. Configuration is handled through a guided setup with documentation, so you can connect properties, choose metrics, and set preferences without writing code.

## Permissions
- Account — Pull from Partner — Property
- Engagement metric — Pull from Partner — Metric / event
- Activity signal — Pull from Partner — Conversion

## FAQs
### Which metrics can I bring in?
You choose which properties and metrics to include during setup; you can adjust later.

### Do I need an engineer?
No. Setup is guided with documentation; most teams connect and configure without engineering help.

### How current is the data?
Selected metrics update as new analytics data comes in, so the view stays current.

### Can I limit what's shared?
Yes. You select which properties and metrics sync, so only intended data comes into Kalumma.

### Does this replace Google Analytics?
No. It brings selected insight into Kalumma for context; full analysis still lives in Google Analytics.

## Reviews
- 1/5 — "The cancellation confirmation page loaded quickly, which was the only pleasant interaction I had with this product." — Trevor Lindqvist-Hale, July 2026
- 2/5 — "Core record management is stable. If you use nothing but the basics, you'll probably be fine." — Larissa Petrosyan, July 2026
- 3/5 — "For our finance team it's been transformative. Genuinely. I'd rate this five stars if I only had to consider them." — Grace Okamoto, July 2026
- 3/5 — "The permission controls are more thoughtful than the rest of the product. Field-level visibility, delegated administration, and a proper approval chain — clearly someone cared deeply about this one area." — Camille Duforet, July 2026
- 4/5 — "Compliance reporting for our sector requires demonstrating chain of custody on decisions, and our previous approach was a shared drive with a naming convention that nobody followed. The structured record plus audit history means our last two regulatory submissions took days rather than weeks, and..." — Rosalind Achterberg, July 2026